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Like Digital created a compelling Virtual Reality experience showcasing the rarely seen artefacts from the Gieves &
Hawkes archive within No. 1 Savile Row. The experience begins outside the flagship store on one
of the most famous streets in the world, Savile Row.

Once through the doors, the customer is taken on a journey through the brand’s story that begins in the
modern day before travelling through Gieves & Hawkes’ history, highlighting various pieces from the archives,
including the Royal Bodyguard uniforms and garments crafted exclusively for the Princess of Wales and Michael
Jackson.

The customer is left at the doors of the Private Tailoring room enticing the user to visit No. 1 Savile Row and
complete their Gieves & Hawkes experience.