ABOUT

Having created the new ‘Time Spent Wisely’ slogan, HH Creative were asked to create a new advertising campaign, with a new message, to carry the new message and promote the services of 60 Minute Secretary.

The campaign was targeted at small to medium business owners who found themselves bogged down in admin, and therefore unable to tend to the areas of their business that need them most.

Our idea was to create the ‘Escape Admin’ campaign – which positioned the brand as a solution to the problem.
As the campaign sounded like a film title, it seemed only natural to take a surrealist approach to the Art Direction of the Illustration.

Executions so far consist of a full page press advert, for various publications, a double sided A5 Leaflet and a Facebook Cover Photo.