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Red Bull Studios have recently set up a new project "Beat Roots" the project aims to highlight Glasgow’s grime scene, and showcase a new generation of young MCs and producers putting their own spin on the UK music scene.

The project will boast a week of exclusive mixtapes, interviews and freestyle footage on Red Bull's website.

Red Bull Studios needed a logo design and poster series that could be used as promotional material for the show but also be the main focal point of the campaign. The logo integrates the red bull logo with the newly design Beat Roots Globe. The Beat Roots design takes reference from the red bull rising sun logo, creating an immediate and distinct link between the project and Red Bull.