ABOUT

Veloretti is known for its timeless city bikes spotted all along the canals of Amsterdam. For the launch of their first-ever e-bike packing the punch of a connected bike into a sleek, classical frame, they wanted a brand identity and campaign to showcase its product innovation in a pared-back, elegant style. This wasn’t about appealing to gadget-loving guys, but city commuters looking to travel light, ride fast, and do it in style.

Ambassadors came on board to develop the brand identity and creative campaign from start to finish. Further to the creative production of the completely CG-animated teaser and campaign films, Ambassadors was the creative partner responsible for elements such as campaign concept and designing both the in-store and online experience for the e-bike.

With the product and full campaign expected to launch soon, for now, the smart, playful teaser film showcases the cutting-edge design of the new electric-powered models under the campaign name ‘It’s On’. Lockdown measures impacted the production of the bike and the originally-planned live shoot, so a switch to CG allowed Veloretti to still achieve a showroom, lifestyle-shoot feeling while still showcasing the sleek product features in a punchy, satisfying-to-watch way.

Working alongside the VFX and design teams, Ambassadors also worked on sound design and composed the film's original score, with a focus on building a strong crescendo without sounding expected.

Ferry Zonder, Founder, Veloretti: “With our all-new Veloretti e-bike, we want to pack all the punch of a fully connected model into our distinctive and timeless design philosophy. The bike has all the features to become the next big thing in city commuting. Ambassadors really understood and embraced that vision to create an identity and campaign that shows the product’s feature in a smart, stylish, and playful way.”

Brand: Veloretti
Founder: Ferry Zonder
Marketing Manager: Thierry Boeckholtz
Marketing Project Manager: Roos Bodewes

Production: Ambassadors
Creative Director: Justin Blyth
Copywriter: Asli Zeren
Art Director: Jurriën Boogert
Producer: Carolina van Vugt, Arjan Eekels
Sound Producer: Zoë de Regt
Artist Manager: Marissa Zandvliet
3D Supervisor: Dimos Hadjisavvas
3D Animation: Nick Groeneveld
3D Artists: Robin van As, Ralph Meijer, Charlotte Vallet, Jeroen Hoolmans, Jeroen Cloosterman
Compositing: Micha de Graaf
Layout & Storyboard: Jurrien Boogert, Rachelle Slingerland
Sound Designer: Rens Pluijm
Composers: Sebastiaan Roestenburg, Wessel-Jan van Zijderveld