ABOUT

Introducing the smallest, greatest love story of the year for Albert Heijn’s much-anticipated Christmas campaign.

While Albert Heijn’s campaigns usually feature supermarket manager Ilse and her family, this time the leading role isn’t played by her, the kids, or grandma.

Instead we meet Harry – Ilse’s lonely little hamster. He seeks a great love to spend Christmas with, and over the course of the 80-second TV commercial we see him doing everything in his power to make it across the street and unite with the sweet neighbouring hamster Sally.

Comical, stylised animated hamsters have played a leading role in Albert Heijn’s discount ‘Hamstereeen’ campaigns since 2010, but this is the first time Ambassadors has brought the hamsters to real life through photorealistic CG animation.

The TV commercials are showing on all Dutch channels, with several short commercial tag-ons to highlight the special Christmas assortment.

Brand: Albert Heijn
Agency: TBWA\NEBOKO
Film Production Company: Holy Fools
Director: Jelle de Jonge
DOP: Martijn Broekhuizen
Executive Producer: Wikke van der Burg
Producer: Elles Markx
Sound Studio: Public Audio
Creative Production Studio: Ambassadors
Animation Director: Nick Groeneveld
Producers: Carolina van Vugt, Arjan Eekels
MSB Editors: Bram Koopmans, Oscar Marmelstein
Colorist: Amy Besate
3D Supervisor: Ralph Meijer
3D Animation: Carolien Bakker, Lewis van der Werf
3D Artists: Jeroen Cloosterman, Jonathan Krijgsman, Charlotte Vallet, Jeroen Hoolmans, Robin van As, Dimos Hadjisavvas, Mark Ingle
VFX Supervisor: Stephen Pepper
VFX Artists: Micha de Graaf, Melissa van het Spijker, Sil Bulterman, Peter van Rij, Jeremy Verf