Blind Pig
London
ABOUT
The first app that teaches the blind to visualise with sound - Eyedar is based on the principles of echolocation. In the absence of sight, the brain can use the ears to map our surroundings, an ability called echolocation. Echolocation can enhance spatial awareness in people who are blind and lead to greater independence.
Blind Pig closely collaborated with award-winning health agency Area 23, developing and crafting the visual language and graphical execution for the app and film. With carefully developed the visual language and executed it with beautiful 3D animation, as well as composing the music and applying bespoke sound design.
Eyedar won four Lions at Cannes in 2022.
AWARDS
Cannes Lions - Bronze
Cannes Lions - Silver
MADEIT CREDITS
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Blind PigPR Manager