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Campaign for the launch of Century City Connect, offering 4hrs, free, fast, fibre optic Wi-Fi in the business district, Hotel and Conference Centre of Century City in Cape Town. Very upmarket area with natural elements incorporated within the architecture and interiors, such as copper, stone, metal and glass. We had to create a brand that will complement the environment and not be intrusive. We kept design minimal, with tongue in cheek copy to play on the brand's UDF as well as environment each element is used in.