ABOUT

We helped futureproof Frame 25 for the new world of broadcast by framing the business as a fast-moving, strategic talent consultancy.

The situation
Founded in 2009, Frame 25 knows broadcast recruitment inside out. While they support top broadcast businesses like the BBC, they were increasingly working with digital-first content owners like Netflix and Amazon. Frame 25 needed a brand that showed they ‘get’ this new world, serving and shaping it as it shifts and grows.

The solution
Frame 25 was no longer simply a ‘recruiter’. We reframed it as a creative and tech talent consultancy, partnering with businesses of all shapes and sizes to bring them the best people – effectively and insightfully. This fresh, strategic lens allowed the business to showcase the insight, ongoing support and serious value they offer their clients.