Seb Hartzell Animator and Motion Designer

ABOUT

Chelsea and Westminster Hospital is one of the top performing hospital trusts in the UK. They provide outstanding care to a community of over 1.5 million people, including specialist palliative care services for patients in the last days of their lives.

The Brief

The trust approached us to create an animation that would inform and advise NHS staff on how best to engage with terminally ill patients and their families. The animation would enable staff to provide the best possible end-of-life care.

The Idea

We came up with the idea of interviewing staff about how they have used their personal skills at different moments to have a positive impact on a palliative care patient or relative’s life. The use of natural speech ensured that the voice over was authentic and relatable to NHS staff and patients alike.

From the edited interview recordings, we constructed a visual narrative of a patient’s journey from arriving at the hospital to their final day, showing how all NHS staff, from doctors to porters, can help to improve the patient’s experience at any given moment.

We chose a warm colour palette to create a sense of reassurance. The friendly looking characters helped to create a positive mood despite the somber subject. We also used simple background elements to keep the focus on the patients and their families.

The Result

The animation has been viewed widely by medical professionals across the NHS, enabling them to understand how to better meet the needs of terminally ill patients. It has also been posted on social media to show the exceptional level of care that can be provided to end-of-life patients by the NHS, and to spread a culture of openness and positivity around the sensitive subjects of death, dying and bereavement.

Credits

Art Director, Illustrator, Animator: Seb Hartzell
Creative Director: Komal Verma
Voice Over: The staff of Chelsea and Westminster Hospital
Producer: Sinéad Griffin-Lennon
Sound Recordist: Taron Allison
Sound Mix: Seb Hartzell
Music: ‘Piano and Strings Inspire’ by Andre Piano Art

MADEIT CREDITS

  • NHS - Chelsea and Westminster Hospital Foundation TrustClient
Annual 2022 BronzeEnd of Life Care - Make It MatterSocial Good Annual 2022 People's ChoiceEnd of Life Care - Make It MatterAnimation Project featured: on 23rd May 2022 Contributor:

Seb Hartzell has been a Contributor since 25th November 2015.

Invite x3

End of Life Care - Make It Matter

*
*
*
*
*
*
*
*
*
*
*
*

Comments