Publicis Brasil São Paulo

ABOUT

Cooking Blindly is a 130-page sensory guide that aims to stimulate the five senses: touch, with relief illustrations of the dishes and printing in Braille; smell, since it will be possible to feel the aromas of the spices mentioned in the recipes; vision, since the publication has a design that allows people with low vision to read the content; and hearing, both with buttons that emit sounds from the instruments to be used in the preparation and with the audiobook version. The taste is due to the delivery of the book, the recipes contained therein. The publication also has an official website. Launched in the year that celebrate 100 years of Nestlé in Brazil, the publication was designed in line with Maggi's philosophy that cooking is something that everyone can and should participate in. The initiative also reflects the Dorina Foundation's 75-year commitment: a more inclusive society for people with different levels of visual impairment

MADEIT CREDITS

  • NestleClient
  • Alexandre MunckPartner chez
  • Ana BacchinClient Approval
  • Ana BacchinClient Approval
  • Barbara CarvalhoCreative Team
  • Beatrice FasquelClient Approval
  • Beatrice FasquelClient Approval
  • Beatriz CapuchiClient Approval
  • Beatriz CapuchiClient Approval
  • Bruno RochaCreative Team
  • Caio QueirozClient Approval
  • Camila CavalcanteCreative Team
  • Camilla CarmoCreative Team
  • Canja Audio CultureAudio Post Production
  • Carine MahlerClient Approval
  • Carine MahlerClient Approval
  • Carla De MariaCreative Team
  • Claudia CeciliaContents
  • Daniel RochaCreation
  • Daniela MarquesClient Approval
  • Daniela MarquesClient Approval
  • Diego OliveiraClient Approval
  • Diego OliveiraClient Approval
  • Eduardo BuenoGraphic Production
  • Elisa GabrielService
  • Francisco H. Della MannaI&R
  • Francisco H. Della MannaI&R
  • Frank PflaumerClient Approval
  • Frank PflaumerClient Approval
  • Gabriela ZorziService
  • Gustavo VictorinoCreation
  • José BortoliniCreation
  • Kely MagalhãesCreative Team
  • Laura MeloService
  • Letícia GarciaCreative Team
  • Lucas FogaçaCreative Team
  • Lucas ZulianCreation
  • Marina AsforaClient Approval
  • Marina AsforaClient Approval
  • Marina FranciulliCreative Team
  • Nanci HaraCreative Team
  • Nicolle FerreiraContents
  • Nicolle FerreiraContents
  • Patrícia OtaniCreative Team
  • Regina OliveiraCreative Team
  • Renata SayãoRtv
  • Samara FerraraClient Approval
  • Samara FerraraClient Approval
  • Valeria AndrighettiRtv
  • * Samuel NormandoCreation
  • * Caio QueirozClient Approval
  • * Domenico MassaretoCreation
  • * Publicis BrasilAgency
  • * Gabriela BorgesService
  • * Cannes Lions Winners 2021
Project featured: on 30th September 2021

Cooking Blindly

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