ABOUT

52 social-first videos. 52 matches. 31 days. 24 teams. 46mins 16secs of animation. 571 custom designed scenes. 1 smart, super-flexible system.

Guardian Sport wanted to up their game to offer a wider range of digital editorial content and boost their engagement. They understood the power of video but needed a partner to help them get it right. With Euro 2016 on the horizon, they called on HelloYes to show them how to create relevant, fast-response, social-ready content.

We teamed up with Guardian Sport to create an ambitious 52 videos. Dropping at key moments throughout the tournament, the videos served as pre-match teasers for the games. We created attention-grabbing, timely content that chimed with fans. And we devised a flexible template system that allowed us to keep up the pace.