ABOUT

The Intemac project was a brand redesign project for a Czech technology and innovation center. As a graphic designer and web designer at Kreatura, my goal was to create a new brand identity that would represent the center's mission and values, while also creating a modern and memorable look that would appeal to their target audience. The concept behind the redesign was to create a cohesive visual language that would be carried throughout all print and digital assets, including a new logo, website, and various marketing materials.

After presenting three drafts to the Intemac team, my idea was chosen and I was tasked with designing the entire spectrum of print and digital assets. The first step was to create a new logo that would embody the center's values of innovation and technology. From there, I created a new color palette and typography system that would be used throughout all materials. I then designed various print assets, including business cards, brochures, and stationery, as well as digital assets, including a new website and social media graphics. The website design included a clean, modern layout with clear navigation and an emphasis on visual elements to showcase the center's work.

The new brand redesign for Intemac was a great success, resulting in a modern, professional look that accurately represents the center's mission and values. The new logo and visual language were well-received by the client and their target audience. The website design was particularly successful, with an increase in traffic and engagement following the redesign. The new print materials also helped to elevate the brand's image and increase awareness of their services. As a graphic designer and web designer for the project, I am proud to have played a key role in creating a successful and visually appealing brand redesign for Intemac.