Pedro Ferreira
Executive creative director
ABOUT
Médis is one of Portugal's leading health insurance company and part of the AGEAS group. For the first time, the company needed to communicate their new cancer care insurance policies. The objective of the Campaign was to guarantee that clients would no reject the new insurance policy cost update and to on board new clients. Since people prefer to not talk about cancer, VMLY&R Lisbon came up with a commercial full of emotion and unexpected storytelling.
Insight Cancer care insurance doesn’t make things easier. But it make them less hard
MADEIT CREDITS
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Maria do Carmo SilveiraClient
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David DominguezCopywriter -
David DominguezCopywriter -
Fred SaldanhaGlobal Chief Creative Officer -
Julien ParisRetoucher -
Mathieu MembréPhotographer -
Melanie ForsterArt Director -
Vitor MenezesArt Director -
Ricardo DollaCreative Director -
Pedro FerreiraCreative Director -
Y&R Lisbon -
Vitor MenezesCreative Director -
Dimitri GuerassimovCreative Director -
Cannes Lions Winners 2021Awards Body -
Mathieu MembréPhotographer