ABOUT

Brief:

A new service offering by McDonald's; McDelivery, launched during COVID-19 restrictions.

Execution:

Inspired by the working from home scenario, surrounded by the indoors, the art direction showed branded door hangers that left the viewer craving for McDonald's without seeing the food.



Results:

The delivery service helped McDonald's keep its restaurants in Malta open throughout the pandemic and deliver feel good moments to people staying and working from home.