About me
A business development and marketing professional focused on the IT channel helping distributors, resellers and alliance parters drive new business. Expertise in channel programmes and incentives, marketing and event management with the ability to develop strong trusted advisor relationships with clients.
Key Competencies
IT channel expertise - distributors, resellers, and alliance partners
Channel programmes and incentives
Channel marketing
Event management
Business planning
Relationship management
Achievements
Recruited over 600 channel partners across Europe into a new global incentive program within 12 months.
Developed and hosted a European distributor incentive competition to Lausanne, Dubai and Gleneagles over a three year period involving over 105 distributors and driving additional revenue of $15M.
Business planning and leadership with major UK distributor driving a fivefold increase in software business within 18 months.
Wrote the 'Channel Playbook' which used to
Skills
Business Development, Copywriting, Event Management, Internal Communications, Sales
Sector Experience
Trade Associations
Chartered Institute of Marketing CIM