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Bumble, the women-first social app, has today launched a campaign featuring two-time Academy Award nominee and BAFTA winner, Helena Bonham Carter. The film, titled “When Dating Met 2020” details the highs and lows of dating in 2020, championing those who have made an effort to date this year.

Recent research from the popular app, found that 7 in 10 (71%) people on Bumble feel that
their dating life has been significantly impacted in 2020*. For those that were dating, only
half (49%) were even confident about how to date this year.

The 90” launch film follows one woman’s dating journey in 2020 as she looks back at the
hurdles she has faced and overcome. From video dates to socially-distanced walks and
the inevitable wee in the park, the film celebrates the awkward and funny situations that
have made her stronger.

We’re guided through the spot by narrator Helena Bonham Carter, best known for her
roles in The King’s Speech, Harry Potter and Fight Club – and currently starring in Netflix
series, The Crown. In her omniscient role, she acknowledges the humorous challenges,
siding with our protagonist against the family pressures and the personal pressure many
women feel to achieve dating success before the year is out.

With 1 in 10 (11%) of people on Bumble saying there is a lot of pressure from family and
friends to be in a relationship this time of year, Helena Bonham Carter is the fairy
godmother we all wish we had.

“When Dating met 2020” was produced in collaboration with earned-first creative
advertising agency, The Brooklyn Brothers. The film was made with production company
Caviar and French director Cloe Bailly, who previously won Gold at Cannes YDA. Chloe is
known for her unique and recognisable comedy style, capturing real life moments with
authenticity and a sense of irony.