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Rover the nation’s largest network of 5-star pet sitters and dog walkers, released a new advertising campaign titled “Walk It Out,” featuring six dog walkers jamming out to DJ Unk’s hit song “Walk It Out.” The campaign channels the pure joy dogs of all shapes, sizes and personalities feel when they find the perfect match in their Rover walker.

The campaign began airing in April 2018 across national TV, online ads and social channels. Additionally, the campaign has taken over the Columbus Circle subway station in New York City with backlit posters, billboards and turnstile placements.

Rover was also recently named to Fast Company’s list of the “World’s Most Innovative Companies.” The company was recognized for transforming the pet care industry by using technology and data to connect pet owners to dog people in their neighborhood. The network of sitters has grown nearly 90% over the past year, now topping more than 200,000 sitters in the U.S, and a service is booked on Rover every four seconds. Rover is also the market leader in dog walking with more than 130,000 dog walkers in thousands of cities across the country.