ABOUT

Concept:

We’re working with the London Borough of Redbridge, active travel consultants PWLC and University College London’s ‘Mapping for Change’ unit, to develop a new campaign promoting cleaner air in the borough, supported by DEFRA.

Execution:

We have developed the campaign name, identity, a wide range of assets and a design system for the work, as well as now developing social media tools, cards and assets to bring the messaging to life.

There are two sides to the campaign: one targets health professionals, schools and carers in and around the borough, encouraging them to engage with the campaign, promote its objectives and support delivery of the clean air programme. The second stream of work talks to community groups (like Mums for Lungs), local residents, parents and children, encouraging them both to be part of the work.

We will be taking the learnings from our research to produce a pilot and campaign proper including out of home media.

Results:

The campaign has recently launched and will run until Summer of 2025. All digital assets such as social media tools, cards and web are currently being employed and the next phase is underway.