ABOUT

We have developed a new platform, narrative, brand mark, design system, communications programme and identity assets for Milton Keynes, Britain’s newest city.

We engaged with community groups, NGOs, businesses and business groups, visitor organisations, residential groups, education providers, arts and leisure organisations plus regional influencers to deliver the programme.

We then developed a manifesto for Milton Keynes and a creative platform, ‘Milton Keynes - Better by Design’, reflecting the city’s use of contemporary design to set the agenda for urban development. We created digital identity assets, style guides and a design system that anyone can download., plus campaign templates targeting potential new residents, businesses and investors, and visitors, to make it easy to bring the new brand to life. We delivered photography that reflected the city’s rich diversity.

We have led roadshows across the city. And developed social media assets and GIFs to support the campaign. We are now developing a regional place brand for 6 neighbouring local authorities, including Milton Keynes; developing new brands for functions associated with the former LEP like the Growth & Careers Hubs; and developing a business narrative for Bletchley in Milton Keynes as it positions itself as a global centre for digital innovation.