ABOUT

There’s nothing like that beat drop. The moment when a place explodes. The energy. The connection. The apex. The beat drop is everything.
RavRade is your wingman in both moments: fuelling your energy at the top and rehydrating you on the other side of the best night ever. A refreshing, revitalising isotonic drink with all the micronutrients your body needs to keep the party going. Available wherever the world’s party people are. RavRade is the support act that helps you party harder, longer faster. Then recover, refuel, and do it all again.

RavRade was born out of a desire to continue raving without losing momentum, with a vision to become the ‘go to’ isotonic drink for all large-scale music events. RavRade fills the void of supplying ravers and festival goers with the electrolytes, vitamins and minerals lost through hours of dancing that other soft drinks sold at festivals do not provide.
Frost were briefed with creating a brand strategy and identity that portrayed RavRade’s energetic and light hearted personality whilst setting them apart from the likes of Monster and Relentless as the perfect partner for the party.
What we delivered:
Brand Strategy
Brand Identity
Tone of Voice
Brand Guidelines
Packaging
Social Assets
Website Design & Build