Thalita Pramadia Marketing & Public Relations Manager

ABOUT

FW/2019
Aidan and Ice explores the experiences that crucially shaped “The Book Club” collections. They are a group of woman that have the desire to read, talk and discuss kinds of literature. They have different reading interests and often approach discussions in different ways because the characteristics of each member vary.
Capturing the spirit of a vocal and courageous woman that stands out from others, they never took no for an answer, and who always, inevitably and without fail, persisted and bold. These characters have the power for believing in themselves.
Gracious and endearing figures, indicates romantic and warmth at heart, cultivated by choosing to love in the midst of harshness and bitterness. These characters inspire us to fiercely chase and create a life that we love.
Eloquent in the manner she speaks yet eccentric, these characters inspired by a woman who devoted to reading enthusiastically. These figures inspire us to be more knowledgeable to broaden our horizons.

From melancholy to antiqued pieces, Aidan and Ice’s transform those glimpses of woman characters that simultaneously reflect over the collections; Bold, Romantic and Geeky.

MADEIT CREDITS

Project featured: on 20th September 2022

The Book Club

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