ABOUT

Jarden Oster, an American kitchen appliances brand, was launching a new premium blender range in the UK, to be distributed in John Lewis stores. My creative response was to position the blenders as THE go-to gadgets to serve everyone's needs and lifestyle. No matter if you are single, part of a family or a hard-working professional: with Oster blenders you will always be able to create the most delicious food for every occasion. I developed and pitched the creative concept and photographic style, directed the brand video and designed the website and print DM. I worked with a team of designers and art workers to create the DM and brochure pieces and oversaw all photography and video produced on set.