ABOUT
To get safety helmets out of the storage room and into arm’s reach, J. Walter Thompson Japan and Tanizawa Seisakusho, Ltd., the market leader in helmet manufacturing in Japan, have launched the +MET Project to produce a new design-driven range that doubles up as attractive home accessories.
The first products from the +MET Project are POT and LAMP. The POT serves as an attractive pot for plants. In an emergency, take out the plant, flip it over and deploy it as a regulation-quality safety helmet. The LAMP, in an emergency, the doubles up as helmet - and the base as a flashlight. We hope the project will provide the opportunity to reconsider the importance of having helmets and keeping them in the right places.
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Go Sohara was recognised as an Industry Influencer on 4th November 2016
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