ABOUT

The Radley London X Beano collaboration marked a special milestone: Dennis's Anniversary, celebrating iconic characters from the Beano universe. Collaborating closely with the Radley team, we crafted a stunning collection of leather handbags and accessories that expertly combined the beloved characters with Radley's renowned craftsmanship.

My role encompassed client management and campaign strategy, ensuring that the collaboration resonated with both brands' audiences. We orchestrated a meticulous roll-out plan, strategically unveiling the collection to maximize excitement and anticipation.

The launch surpassed all expectations, with products swiftly flying off the shelves. Within a matter of weeks, several lines sold out entirely, underscoring the immense success and demand for the collaboration.