Emily Jeffrey-Barrett
Founder
ABOUT
The Girls’ Network empowers disadvantaged girls by connecting them with mentors. They needed a campaign that could cut through in the busy Christmas period to drive donations. With no budget for media, it also had to earn attention. Charity donations were down in 2020. But online shopping was up. So Among Equals made The Empowerium – a mock online store designed to raise money. When users click ‘buy’ they get an error screen and ‘donate’ CTA. It’s witty, pun-filled satire, jam-packed with easter eggs.
MADEIT CREDITS
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The Girls' NetworkClient
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Charly YoungChief Executive Officer -
Charly YoungChief Executive Officer -
Nat RossettiHead of Communications -
Emily Jeffrey-BarrettFounder -
Among EqualsAdvertising Agency -
Ollie BurchStrategy Director -
Rachel SuCreative Director -
D&AD