ABOUT

Copperman Consulting are the largest, most experienced SAP BPC/BW consultancy in Europe. When they came to us, the brand identity and website looked tired and lacklustre in equal measure.

The brief

Copperman Consulting are the largest, most experienced SAP BPC/BW consultancy in Europe. The business specialises in the complete end to end implementation of SAP Enterprise Performance Management software, from solution design through to technical installation, build and roll out.

When they came to us, the brand identity and website looked tired and lacklustre in equal measure. While business was doing very well, their existing customers were starting to feel indifferent towards the same drab styling of the business, and prospects were mistrusting of their abilities.

Customers were increasingly in danger of being lured away by emerging competitor brands who looked the part (but could not deliver). So Copperman decided to evolve their image to reflect their success, having earned their position as the market leader in Europe.

The solution

The project started by curating a new identity and developing a contemporary marque and suite of illustrated graphical assets to reflect their modern approach. This was complemented by a colour palette of traditional rich greens to represent the financial aspect of the business, and a soft pink which whilst nodding to finance, also brought some distinctiveness to their colour palette.

Following the creation of the brand identity, we delivered a website within the same unique style to showcase their offering beautifully across all devices. This was delivered in conjunction with a suite of branded materials including a sales brochure, presentation template, event signage and merchandise.

The materials were then proudly unveiled at an internal launch event held in a 5* hotel.

The results

The business image has been transformed with the brand development exercise and the resulting online presence. Recruitment has become easier and staff report a renewed sense of pride working for the business.

Leaders of the business are also significantly more confident in pitch scenarios. Now equipped with a suite of beautifully-designed materials, presentations now exceed the impressions made by their competitors when it matters.