ABOUT

In late December 2016 Finn Communications got in touch with us at Peepshow to create an animation for the 2017 rebrand of breakfast cereal 'Honey Monster Puffs'.

With a recent packaging redesign by Studio Robot Food already completed and under wraps, Finn wanted a film to reflect the lighter sugar content, more 'natural' approach increasingly seen within the cereal market, with our only limitation to stay true to Honey Monster head design featuring on the new box.

With creative freedom to concept, script and direct a 30 second animation our subsequent film, 'The Making of Honey Monster Puffs’ follows Honey Monster through various elaborate, convoluted and slapstick ways of selecting the grains of wheat, puffing them, adding a 'dash' of honey to them, on his way to the 'finale' of the breakfast table.

This is the first time that Honey Monster has been illustrated and animated so we chose a hand-drawn approach to maintain the new illustrated look. We combined the drawn animation of the character with some simple 3D props which gave the world a greater sense of depth and complexity and finished it with bespoke music track by Justin Jones and sound design by Simon Keep at Holkham Sound.



Concept, Design and Animation by Peepshow

Animation Director: Pete Mellor
Art Direction & Design: Miles Donovan, Spencer Wilson, Luke Best & Lucy Vigrass
Animation: Mark Abbott, Simona Ciraolo & Pete Mellor
Technical Advisor: Chris Sayer
Producer: Miles Donovan
Sound Design: Simon Keep at Holkham Sound
Music: Justin Jones