About me

I have a diverse 20-year background that spans general management in record company business (PolyGram, EMI records and EVA Music including artist relations) and telecom (BASE, KPN Group Belgium, Telenet).

Telecom : At BASE Company I have been responsible for the youth and ethnic segment, product portfolio management and development for BASE brand, the hardware business, supply chain, online strategy, partnerships and new business strategy.

I led important strategic initiatives for BASE Company including game changer partnerships with MTV & JIM TV, the 3G and 4G roll out, the mobile internet launch strategy, the smartphone strategy.
Member of the EXCO team from 2014 till 2016. On April 20th 2016, Telenet acquired BASE Company.

Record Business : As Marketing Director and member of the management team, I have successfully detected, launched and marketed international artists in Belgium and closely worked with media players on CD album concepts.

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