About me

I have really plenty experience in the marketing area. And concrete achievements and proven knowledge. In addition to the above have current professional contacts in Poland at the managerial level as well as in marketing. Confirmation of the above was asked to collaborate and internal reviewing the first Polish edition of the book: William A. Cohen "Peter Drucker on Marketing".

I observe the problem of insufficient marketing effectiveness of British companies on the Polish market. The reason is usually not taken into account the specifics of the recipient and inadequacy of form and content of a communication. They are mostly used versions of promotional materials from English-speaking countries - the problem is then not having a translation of shades of meaning and cultural connotation Polish language. This causes the recipient a feeling of strangeness and remoteness of the sender. The result is a lack of trust in the recipient to the sender of the message.