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We worked with Instagram and their agency Wieden + Kennedy Amsterdam to develop a campaign to celebrate expression amongst its users. The ‘Stories are Everywhere’ campaign was developed to highlight the Instagram Stories platform, and features epic occasions next to more casual moments.

The campaign launched in 9 key cities across Italy, Germany and USA and included 20 second films, out-of-home installations and digital and mobile assets.

Born Licensing secured the rights for Instagram to license the clip from The SpongeBob SquarePants Movie. We managed liaison with rights holder Paramount Pictures, working through the license negotiation, creative and brand assurance processes.