About us
Established in 2012, and backed by Index Ventures (Deliveroo, Dropbox) and Octopus Investments (Zoopla, Secret Escapes), we’re on a mission to be a global online interiors brand; making homes remarkable through distinctive design, beautiful craft and fair prices.
Swoon is an advocate for people who believe that home is a sanctuary and has the power to physically affect our health and happiness. Our customers are stylish and savvy professionals who are time-poor but thought-rich; they demand the best out of life.
We call them Hip & Humble, the obsessive creators of homes that constantly evolve with ideas that are as unique as their owners.
Swoon’s business model helps to fulfil the interior desires of the Hip & Humble. Our Fast & Responsive Design Process enables us to launch new designs every day, initially in a small batch. And our direct-to-consumer brand, without the traditional retail overheads, ensures our designs are not only distinctive but affordable too. We use real-time sales data to test demand very quickly and then scale production on only the most popular pieces.
Sector Experience
#132 Ranked Retail