Grant Hunter
Global ECD
ABOUT
‘Every Name’s A Story’ is about the life-changing moment when transgender and gender-diverse people use their new name in public. It captures occurrences of deadnaming – when someone, intentionally or not, refers to a transgender person by the name they used before they transitioned.
It follows James, who faces challenges as he transitions and people continue to call him by his birth name, Jemma. The story culminates when he goes into a Starbucks store and orders a coffee, using his true name in public for the first time. When the barista calls out "James", which is written on his coffee cup, it is a moment of acceptance and recognition.
MADEIT CREDITS
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Starbucks UKClient
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Adam BrocklebankProduction / delivery -
Anny HeydenCreative -
Beth CarrollSocial -
Billy MeadEditor -
Billy ThomasArtwork -
Cat WoodRetouching -
Eli VasiliouCreative Director -
Emily HendreyAgency Producer -
Giulia FrassineCreative -
Guy CainProduction / delivery -
Hannah CooperProduction Company Producer -
James ButtDesign -
Jennifer ClarkProduction / delivery -
Jess LeonardDesign -
Jody BrownArt production -
Josh WestDesign -
Justin Edmund-WhiteExecutive Producer -
Katrina LoosemoreDesign -
Kyle NagleArtwork -
Morgan WhitlockExecutive Producer -
Murat InceArtwork -
Nicolas Jack DaviesFilm Director -
Nicole VannerDesign -
Oliver RushtonPOPS -
Paris BennettArt production -
Raj ThambirajahPlanning -
Rebecca KossArtwork -
Rebecca RansomMotion -
Roger NorrisDesign -
Stephen BennettAccount team -
Syd HarveyPOPS -
Time Based ArtsPost Production Company -
Tom LanganSocial -
Tom ParkArtwork -
Ula PontikosDOP -
Vino VethavanamEditorial -
Mike TsangMotion -
Starbucks -
Kevin RelfRetouching -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
Factory Studios LtdSound Design -
Sweetshop -
Grant HunterExecutive Creative Director -
Matt GrayCreative -
Nicole WalmsleyPR -
Lu HowlettArt production -
Amy BrysonAccount team -
Rachel GoodgerEditing House -
Mollie WadeDesign -
Richard PerettiCreative -
Peter MaynardPOPS -
Florence EvansPlanning -
Elisha PearceBusiness Director -
Chaz Callingham-WoodsSocial