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Trizz were sent 1000 cans of the all new Red Bull flavours plus a mini refrigerator that holds around 20 cans... From that point on, director Oriol Puig took his first sip and came up with all new visuals that explore the realm of 7 Red Bull flavours.
One thing he knew was a given factor - that the series of macro mini films were going to packed full of energy! Using the 7 flavours identity and their respective can colours, the ideas expanded into a series of sensory visuals. Making collisions of colours, tactile objects and revealing the cans through a peeling effect in CGI set the high impact works into gear.
But that wasn’t all. These films are intended as POS clips, shown in bars and nightclubs where they should match up to any ambient music being played. So in order to catch random rhythms, the Trizz team built up an audio translation rig upon which objects were "played" - mixed, splashed, dripped and warped all with live reactions to a keyboard as it sent different tones and vibrations directly into the objects themselves while captured on Phantom.
Paced slower, but equally spectacular was the delicate CGI peeling of outer layer aluminium wrappings that shred themselves as the cans' new and perfect surface shone through.
Enough said! take a sip of Red Bull, move your booty and watch the director's flavour compilation.