Marcelle Mouton
Senior Editor
ABOUT
Shelflife is South Africa's premier streetwear and sneaker boutique, with outlets in Johannesburg and Cape Town. It has a very large online presence - with a robust virtual store and social media footprint. Shelflife had exclusivity in the South African market for the launch of the Stussy x Nike clothing collaboration. As this was a much-hyped launch of an extensive clothing range, as opposed to just a single piece of footwear, it was essential that the campaign create a stir and stand out.
MADEIT CREDITS
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ShelflifeClient
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Gerard van ZylArt Direction -
Gerard van ZylArt Direction -
Marc SidelskyWriter -
MassifProduction Company -
Michael NaidooOnline Visual Effects -
Michael NaidooOnline Visual Effects -
Rory O'GradyCinematographer -
Rozanne WhyteWardrobe Stylist -
Rozanne WhyteWardrobe Stylist -
Ying-Poi De LacyExecutive Producer -
Ying-Poi De LacyExecutive Producer -
Marcelle MoutonEditor -
Craig SimonettiColourist -
Post ModernPost Production Company -
D&AD