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Brief: A brand new integrated TV, Radio, Outdoor and Digital campaign.

Background: Laya Healthcare had been in existence for a number of years now and while they gathered good sales and increased market share, they wanted to refresh their look and feel to appear as the new emerging force in the Irish healthcare insurance market.

Approach: I led our team of four senior graphic designers in presenting several concepts. Once the client had settled on a preferred route, we began production of the TV campaign. Several actors and professional sports people were cast for a two day shoot in Ireland's Ardmore studios. I captured enough footage for our marquee 60 second advert and various 30 second and 10 second cut-downs

Outcome: The campaign was a great success and has run over the last 18 months in its various guises as brand led and several tactical spots, to raise awareness of Laya Healthcare’s offering.