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For many people suffering from psoriasis, clear skin is the ultimate goal. But for years, it’s been an impossible dream. Until now.

Thanks to recent advances in dermatology, clear skin is now achievable for people with psoriasis. And the campaign is sharing the good news. We’re motivating, encouraging and chivvying people with psoriasis to go back to their dermatologist and ask for what they deserve: clear skin. What they do with it is up to them.

Film advertisement created by Havas, United Kingdom for Novartis, within the category: Pharmaceutical.