Havas Lynx
Manchester
ABOUT
Dyslexia effects around 870k children in the UK yet fewer than 150k are diagnosed, leaving them without the support and causing a detrimental effect on their learning.
Andi Goes is a children’s book that acts as an early detection tool for dyslexia. Produced alongside Dyslexia Specialist Teachers, it’s written to include key indicators of dyslexia, including Fry’s first 100 words, corrective partial decoding & processing difficulties. For the parent it acts as a detector, prompting them to seek specialist advice. For the child it’s a fable, teaching them to embrace what makes them different.
AWARDS
Art Director’s Club - Merit
Cannes Lions - Shortlist
Clios - Bronze
D&AD Award - Graphite Pencil
PM Society Award
Roses Design Award
MADEIT CREDITS
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Wakefield Schools FoundationClient
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Alison WaltersDyslexia Advisor -
Dave EyreHead of Copy -
Paul SalmonIllustrator -
Rachael NicholasAccount Director -
Havas Lynx -
Jon ChapmanExecutive Creative Director -
Paul KinsellaChief Creative Officer -
John McPartlandCreative Director