About me

Every company with a website is a publisher. Every company is fighting for eyeballs and customers while attempting to cut through the noise. I assist companies get their message across through media with a focus on user experience to achieve the desired customer result.
As a publisher in hi-tech, my role was not only to understand what readers and customers want, but to educate our corporate partners on how to effectively communicate their message in a way that engages and increases sales. I've always tried to lead with "how will the customer benefit" to ultimately understand how the company will benefit. That philosophy proved successful in sales, publishing and driving content-focused marketing at NewTek.

As a marketing lead in a hi-tech company, we've transformed our user experience with content as the core. Understanding how data can leverage user experience and increase engagement while delivering what customers want vs. what we feel they should know.

I've launched and sold m