About me

I've been working as a copywriter for nearly 20 years now. Well apart from a couple of years of madness when I decided it was a good idea to try to become a lawyer.
During my time in advertising, I've written about most subjects in a variety of mediums. In fact, if you name it, I've probably done it. I spent quite a few years writing for financial services companies, but, more recently, I've also covered business insurance, telecoms, retail, utilities, beauty and technology.
When I first started out, it was all about DM. So I've done my fair share of that and other print advertising. But I've also worked on DRTV, radio and, of course, now digital.
My digital experience has included content roles such as working with a UX designer to improve the NatWest Mortgage site and increase online applications as well as developing Travelers first UK website. I've also been involved in writing the social calendar (posts for Twitter, Instagram and Facebook) for Mercedes and Escada.