About me

I am a creative director and concept-driven brand designer with a high strategic understanding and a keen eye for design craft. I have been creating culturally influential and engaging communications projects for 25+ years.

I have shaped brand experiences, created campaigns, crafted identities, produced content, developed platforms, filmed documentaries, built environments, launched products, published mags and curated art shows for some of the world's core corporate and consumer brands.

Driven by clear and considered creative solutions I strive to be progressive and relevant in challenging the boundaries of how brands manifest, act and develop. I combine design thinking with high creative intelligence and deep business understanding that drives responses and emotions that attract attention. I have a track record of meeting deadlines and effectively exploring and communicating the 'big idea'.

I enjoy collaborating, team guidance, empowering creatives and facing clients but am equally happy focussed on an autonomous role and am still a passionate 'hands on' designer.

Always excited about the next challenge, I'll consider all creative roles and any project, be that small startups or global corporates.

Skills

Advertising, Art Direction, book design, Brand / Logo Design, Branding, broadcast, Creative Direction, environmental, Event Design, Exhibition Design, Experiential Marketing, Graphic Design, Icon Design, infographics, Interface Design, Packaging Design, Pattern Design, Point of Sale Design, Print Design, Set Design, Textile Design, Typography, UX/UI, wayfinding

Sector Experience

Advertising, Airline, Architecture, Arts, Audio / Visual, Automobiles, Banking, Branding, Broadcasting, Charity / Not for profit, editorial, entertainment, Fashion, Fine Art, Painting & Sculpture, Food & Beverages, Footwear & Accessories, Government, lifestyle, Music, Nightclub / Bar, property, Retail, Sports, startups

Clients

Adidas Germany, Australian Government, Australian Tennis Open, Bacardi, Barclays, BBH London, Ben Sherman, Binge, Channel 4, Collette, Converse, Dentsu Aegis Network, Ebay, Foxtel, Green Party, Harrods, HSBC, Mondelez, Mother, mtv uk, Nike, Optus, RayBan, Reebok, ReefClean, Saatchi & Saatchi London, Samsung, Selfridges, Sony, Sportsgirl, Time Out Group, Toyota, Westfield, Woolworths