About me

I am an art director who began my career in 1994. In 2000, I co-founded Kick - a creative resource focusing on B2B, B2C and recruitment communications.

I've taken the design lead on a variety of projects ranging from corporate ID and brochures to ads, websites and exhibition collateral, packaging and product development for a range of direct clients and on a freelance basis.

I believe the key to a conceptually strong and well-crafted communication piece is twofold: thoroughly understanding the brief and knowing the extent to which design adds value to the solution. There has to be a reason to use an image or graphic element because often a typographical approach with a strong message can have more impact.

I am experienced in InDesign, Illustrator and Photoshop.

I am also a photographer that's been commissioned for a wide variety of sectors that includes construction, industry, lifestyle and recruitment.