ABOUT

The Question: “How can we connect fans with their favourite players at Euro 2016?”

What we did: Developed new product to engage fans with players they follow, engaged fans across a broad spectrum, from novice to expert, through a user-centred approach, created new player categories that are now in use across UEFA's website, Defined the player card as a new format that lives across UEFA and is easily sharable, brought our unique expertise but worked closely with the UEFA team, created a new content stream for live events.