ABOUT

Bear Grylls became world famous by showcasing survival techniques in extreme situations. But on his new TV show, ”Surviving with Bear Grylls”, the situations are real.
To get people inside this reality, we used branded content to launch: Call to survive.
The first emergency number for real extreme situations.

To create an even more realistic survival experience, we also developed a 360 media
campaign with print ads that worked as survival tools and kits with disgusting foods
to launch Call to Survive.


THE RESULTS
Over 37 thousand calls.
Over 230 millions impressions.
Over $2,750,000 in spontaneous media.
620% increase in target audience.