ABOUT

Kids love the beach, but not applying sun block. They have to stop playing. It's boring. To teach kids the importance of being protected from sun exposure, in a way that they understand best: Playing.

We created NIVEA Doll a UV sensitive doll that sunburns when exposed to sunlight without protection. Children needs to apply NIVEA SUN KIDS Sun Block to protect the doll, just like their parents do to protect them.