ABOUT

Cobra is the beer of choice when paired with a curry, due to its smooth taste and low carbonation. This actually makes it pretty perfect when paired with any kind of spiced world food.

To promote this new positioning, I lead on creating a new look and feel for Cobra, pairing it with different kinds of spiced world foods. From creating the deck, to presenting to client, to overseeing the shoot, this was the start of a new look and feel which grew to encompass the entire Molson Coors world beer portfolio.