About me

23+ years owning and managing an integrated strategic communications agency. Wide sector and client board experience of private equity, investment banking, insurance, M&A, IT and non-IT recruitment, automotive, industrial, business services and media sectors.

Most of our time is spent in;

* Financial Services (including private equity and M&A) - helping organisations access new clients and launch products / services globally, helping fund managers position and differentiate themselves, create documentation and assist with fundraising and IR comms. Significant experience with asset managers. Currently working on an aviation asset management assignment and currency exchange projects.

* Business Services - corporate communications, customer acquisition or retention strategies, lead generation and lead nurture. Working with a drug supplier marketing to vets, we have introduced integrated sales support which has driven sales from £200K to £900K pa within 30 months. For a transport and logistics firm, we have delivered a 14x ROI within 12 months.

* Automotive - working with VMs (geneuine part campaigns) or OEMs including brand, sales promotion and distribution marketing strategies. Especially automotive aftermarket. Briefs have included launching in to new markets, transforming EBIT by justifying the retail price and / or building market share. B2B and B2C including consumer marketing, eCommerce. Currently showing a tyre firm how to embrace digital and grow online sales to 10% of total sales.

* Recruitment advertising - working with recruitment agencies (branding, candidate harvesting, client-paid advertising and customer acquisition), launching job boards and working with employers: reducing the cost per hire and dependency on recruitment agencies by advertising effectively directly. We saved LogicaCMG £2m+ within 2 years in the UK.
Comfortable in any boardroom environment, I am able to give candid advice, remain focussed and thrive in complex situations.