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Nando’s, we love you… and we love how you are able to say (in a big corporate voice) what everyone else is thinking. The famous South African chicken restaurant is asking ABSA (and the rest of South Africa) if this is how we sell things now?

ABSA recently relaunched a new brand identity with a new word called Africanicity. Their advertising was launched with punchy visuals using face paint, and neon colours, and burning TVs.

But Nando’s are calling them out for their African-Nasti.

Over the years, Nando’s has not only given us delicious PERi-PERi flame-grilled chicken, but food for thought via their adverts, campaigns and social commentary, with the latest one questioning the surplus of “Afro-futurism” on our screens at the moment.