ABOUT

Branding for a pilot Sheffield sandwich outlet in the centre of Sheffield. The offer… Louisiana with a twist of Sheffield! Crusty baguette ‘Po’Boy’ sandwiches with secret recipe spicing on everything from Beef to Shrimp fillings. Bold and colourful. Energetic and engaging. The circular pattern takes cues from the cross-section of a baguette and a number of 'fixin’s' you can stuff into one! It’s a bit of oreyt n’propa tasty anarl!