About me

I am a locally based digital generalist with experience of working at board level looking for the next opportunity.

Recently returning from 6 years working in the UAE for a newspaper owned by Daily Mail General Trust, I have spend the last 7 months working on a number of digital projects for a small number of clients.

My recent experience includes, but is not restricted to:

Designing long term digital strategies with agile implementation: being able to adapt to fast changing market conditions while focusing on the long terms commercial goals.

Agency management: getting the most out of an agency through continuous monitoring of performance and regular dialogue.

Paid media profitability: whether through hands on management or through a specialist agency, I am always looking to better performance through analysis and testing of the campaigns and landing page conversion rate optimisation.

3rd Party Sales Channels: I have worked on Amazon, eBay, Google shopping channels to name a few. The balance here is between being competitive and profitable.

Ecommerce Analytics: Recently I have worked with sports equipment retailers, conference equipment re-sellers and event management companies. Their products and services may be different but the needs are all the same, understanding where the market opportunity is and making the channels to that market as effective and efficient as possible.

Team Management: I have managed teams of up to 150 in the past. I prefer to build small multi-disciplinary digital teams with the view that eventually the term 'Digital' will be removed from their job titles.

M&A and commercial turnaround experience across a number of industries.

Skills

Account Management, Advertising, Affiliates & Partnerships, Agency Coordination, Analytics, B2B, B2C, Budgets Planning / Allocation, Business Analysis, Business Development, Business Management, Campaign Planning, Change Management, Client Services, CMS, Consultancy, Content Management, CRM, Digital Marketing, Digital Strategy, Direct Mail, Email Marketing, Funding & Investments, Health & Safety, HTML, Internet, iPhone / iPad, Management, Marketing, Media Buying, Media Planning, Mobile Marketing, Negotiation, Operations, PPC, Presentation, Problem Solving, Project Design, Public Speaking, Publishing, Sales, Search Marketing, SEM, SEO, Social Media, Staff Training, Strategy Planning, Supplier Management, Systems Integration, Web Design, Web Development

Sector Experience

Advertising, Business Management, Consulting Services, Creative Services, Digital (SEO, PPC, SEM...), E-Commerce, Internet, Marketing, New Media, Publishing