About me

I have an extensive experience in the interactive field, with four kind of skills:

- Team Management: Director of the Interactive Dept. in JWT Group since 2003.

- Strategic thinking: Substantial experience of market analysis (data and research analysis & interpretation), target analysis and clustering, strategic positioning, brand equity analysis, development of Marketing Plans, ROI calculations and revenue projections, business-use case.

- Generating ideas: Creative direction of websites, digital adv campaign and innovative marketing actions (virals, guerrilla, flash mob). Screenwriter of digital cartoons and TV formats (Web, DTT and Mobile). Writer and director of a short movie coproduced by RAI (Italian National Television) and selected for Torino International Film Festival. Winner of University of Torino Cultural Award: 1994 Best short story, 1996 Best screenplay.

- Technology: operating system Windows XP/Vista and Mac OSX 10.4.10, software MS Office, Photoshop, Dreamweaver. Base knowledge of HTML, ASP, PHP, Flash 8, SQLServer, MySQL.

My last job:

March 2002 - April 2007

rmg:connect - digital@jwt (JWT Italy - WPP Group)

Role: Head of strategic planning and Director of digital Dept.

Same companies involved:

Daimler Crhysler, Nestle